VP Points Gift Card

Most of us spent a great deal of effort in looking for the perfect gifts for our friends and loved ones. We researched which new gadget was likely to be the next big hit or which designer brands would be in style. We meant well, but we failed to do the one thing that research shows would actually be most effective in picking the perfect gifts: asking people what they want.

If you get lucky and get the perfect gift, you really do look great doing so. The challenge, is that we seldom get that lucky. If, instead, we really focused on the recipient, as I believe we should, surprises would be far less prevalent, and far less underwhelming. Instead, we would take the time to find out what our friends and loved ones actually want and give those items as gifts.